We supported creative agency Hakuhodo in their project for client DeAgostini during the Robi Launch in Singapore and Malaysia (Kuala Lumpur). The Singapore launch took place at Marina Square on 8 July 2016, where Robi showcased its capabilities with a push-up demonstration, followed by a synchronized dance performance featuring 100 Robi robots. The official Malaysia launch was held at Highstreet, One Utama Shopping Centre on Friday, 10 March 2017. Our team collaborated closely with both local and overseas partners to recreate a consistent and impactful launch experience across both countries.